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Understanding the “Customer of the Future” to Better Prepare the “Branch of the Future”

In this article, Source Technologies’ discusses why financial institutions must work to understand the Millennial demographic in order to deliver the right combination of digital and branch banking for the customers of the branch of the future. 

While many bank branches are going through somewhat of an identity crisis, it is clear that branches will still play a role in banking. Acquiring new customers and maintaining existing relationships is a critical role of the branch. However, financial institutions must adapt to evolving consumer demands for the optimal banking experience. Optimizing the branch environment with more self-service kiosk options like Source Technologies’ personal teller machine is one way branches can include customer-facing technology that benefits both customers and branch staff. 

Read the full story on how self-service kiosks can enable branches of the future here

About Source Technologies

Founded in 1986, Charlotte, NC-based Source Technologies is redefining the branch channel by helping banks transform their branches with automation, innovative technology and superior engineering. The company’s print solutions empower businesses to automate the secure printing of sensitive information and negotiable documents and its ground-breaking transactional and interactive kiosks, like the personal teller machine, for self-service and retail applications enhance the user experience. Customers include 6 of the Top 10 US banks, 69 of the Fortune 100, and thousands of small and mid-sized companies. For more information, visit www.sourcetech.com, or follow them on FacebookTwitter, and LinkedIn.

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