---
title: Various Styles of Banking Transformations
description: Financial institutions are introducing a variety of concepts to transform the humble branch into a more modern, technologically advanced place of business.
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---

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# Various Styles of Banking Transformations

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### Author: [Source Technologies](https://www.sourcetech.com/blog/author/source-technologies)

Consumers in the United Kingdom were introduced to self-service banking with [the world’s first ATM](https://en.wikipedia.org/wiki/Automated_teller_machine) at Barclay’s Bank in London in 1967. The United States was quick to follow with a banking transformation of their own using the same cutting-edge technology, with the first install of an ATM at Chemical Bank in Rockville Centre, NY in 1969. Its impact on the way consumers conduced their banking was far-reaching, and introduced the general public to the idea of self-service banking. When it comes to bank branch transformation, however, not much has changed in the last 50 years. Until now, that is. Financial institutions are introducing a variety of branch concepts with a goal of transforming the humble branch into a more modern, technologically-advanced place of business.

## The Branch of the Future

Capital One has branded their new branches [“Capital One Cafes”](http://www.chicagotribune.com/business/ct-capital-one-cafes-0714-biz-20160713-story.html), having introduced the concept in several cities across the US. The idea is that customers can get financial advice, manage their finances and even get a cup of Peet’s coffee, all while lounging in a decidedly different kind of atmosphere for a bank branch. Lounge chairs and meeting rooms are available for anyone, along with video ATMs and free wifi.

## Branch Transformation in Size

With a decrease in branch traffic affecting pretty much everyone in the retail banking industry, financial institutions are introducing smaller bank branches with more self-service banking technology and fewer staff members. PNC utilizes [portable branches](https://thefinancialbrand.com/32306/pnc-bank-pop-up-branch/) that can be moved from place to place on the bed of a truck. At just 160 square feet, it’s much more economical for the institution to serve an area without building a traditional brick-and-mortar branch.

Eastern Bank operates a [350-square-foot branch](https://www.highbeam.com/doc/1G1-386016043.html) at Northern Essex Community College in Lawrence, MA where students can use large touchscreens to navigate financial products and information.

## Self-Service Banking

Bank of America recently introduced what it’s calling “Virtual Center”, or smaller self-service banking branches with no in-person staff present. These concept branches include an ATM and one or two videoconferencing rooms where customers can video-chat with financial specialists.

Regardless of the new styles, one thing is clear: technology is playing a critical role in bank branch transformation, having evolved from the original ATM cash-dispensing machines to full-fledged self-service banking kiosks that empower customers to conduct 90% of the transactions traditionally handled by tellers.

Source Technologies’ self-service kiosk for banking, known as the [Personal Teller Machine](https://www.sourcetech.com/self-service/self-service-kiosks/personal-teller-machine), has been designed for bank branch transformation projects. Our Personal Teller Machine is a self-service banking solution that allows the customer to conduct 90% of transactions traditionally handled by tellers directly at the kiosk. [Contact us today](https://www.sourcetech.com/contact-us) to learn more about Source Technologies’ Personal Teller Machine!

##### [Secure Self-Service Kiosk Solutions for Financial Institutions](https://www.sourcetech.com/blog/secure-self-service-kiosk-solutions)

##### [The Future of Check Payments: Secure Check Printing Solutions](https://www.sourcetech.com/blog/future-check-payments-check-printing-solutions)

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