By Keith Hamilton | June 24, 2015
We get this question quite often. At a high level, the difference between an ATM and the Personal Teller Machine is the variety of transactions that can be completed. As a true self-service banking kiosk, the Personal Teller Machine allows the customer to complete 80-90% of the transactions traditionally handled by a teller, without assistance.
We answer this question using “Five F’s”:
While the industry is rife with talk about “The Branch of the Future,” the truth is it is happening right now, and the main focus is changing the branch from transaction-centric to sales-and-service-centric. Financial institutions of all kinds are “right-sizing” their brick-and-mortar locations, which has involved closing, moving, re-purposing and constructing new branches with new technology such as self-service banking kiosks, and fewer staff members than ever before.
Personal Teller Machines support the Universal Banker concept in that they offer big operational improvement in the bank. If bankers are not focusing on performing routine transactions, they are free to offer better customer service, answer financial questions and increase the amount of time they spend up-selling and cross-selling.
Learn more about the benefits of our self-service kiosks by contacting our team today.
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