Customized Starter Checks Increase Bank Revenue

What is a starter check?

When customers open a new bank account, they are given a pack of pre-printed temporary starter checks to use while their personalized checks are ordered and shipped.

Did you know? 78% of New Bank Accounts Are Still Opened in a Branch?
(Source: Gallup)

What do starter checks look like?

Starter checks look similar to regular checks and still contain the bank routing information needed to process the check, but they do not include personal information, like the customer’s name or address. They also have a very low check number printed in the upper right-hand corner, indicating a new account. In some cases, the starter check may have no pre-printed check numbers.

Can starter checks be used to pay bills?

Starter checks can be used to pay bills, including monthly utilities. However, the starter check format often raises security concerns for businesses, given the low check number and the lack of customer information printed on the check.

To use the starter checks, the customer must hand-write the missing personal information on the check, which may result in the check being rejected or the vendor taking extra precautions in verifying the check before processing. Additionally, some companies may be concerned that the check will bounce since it is from a new account and the initial deposit may still be pending. These are legitimate concerns for businesses, and would clearly cause frustration and potential embarrassment for the customer.

To prevent the customer headache associated with generalized pre-printed starter checks, financial institutions can utilize a check printing system in-house to offer customized starter checks for a fee.

Custom starter checks can increase incremental bank fee revenue and create a better customer experience.

An in-house check printing solution allows banks to print starter checks that include personal information, including customer name, account number, address and phone number. Printing personalized starter checks at the bank branch for new customers has many advantages for banks, including generating a new revenue stream.

Financial institutions that print their new account kits and starter checks on site:

  • Earn incremental fee revenue.
  • Reduce the risk of check fraud by eliminating pre-printed starter checks.
  • Prevent the embarrassment of customer check rejection by including identification information.
  • Provide a better customer experience by eliminating the wait time for personalized checks and providing the option for customization.

Learn How One Mid-Size Bank Generated Over One Million Dollars in Additional Revenue

Learn more about Source Technologies’ check printing software and check printers to boost revenue and provide your customers a better experience.

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