CHARLOTTE, N.C. – Feb. 8, 2016 – Source Technologies, a leading provider of integrated solutions for managing financial transactions and other secure business processes, announced that Suzi McNicholas, the company’s Vice President of Marketing, will speak at the 2016 ABA National Conference for Community Bankers. McNicholas’ session, “The iPhone Effect,” will take place on Tuesday, Feb. 16, 2016 at 2:00 p.m. PST at the JW Marriot Desert Springs Resort & Spa in Palm Desert, Calif.
ABA’s National Conference for Community Bankers is an event for community bank CEOs and senior level banking executives to learn how to achieve greater profitability in a high-risk environment. During her session, McNicholas will discuss how the advancement of high-tech, high-touch technologies – such as the iPhone – has impacted community banks’ branch delivery strategies. As the branch still remains the top sales and consumer engagement channel, community bankers must find a way to service today’s tech-savvy consumers that demand a better in-branch experience.
As Vice President of Marketing at Source Technologies, McNicholas maintains the company’s marketing strategy including position initiatives, lead generation and branding. McNicholas’ experience includes several roles within the financial industry such as marketing manager, corporate communications manager and finance industry coordinator. Although a majority of her career has been with Source Technologies, she has also led the marketing initiatives at Customer Effective and Dynacast International.
“Today’s consumers are heavily influenced by technology that is simple, cool and connected, and they expect modern technology to accompany more and more of their daily tasks, banking included,” said McNicholas. “At the end of my session, I hope attendees walk away with a greater understanding of how to better serve their customers and communities within the retail branch environment.”
About Source Technologies
Founded in 1986, Charlotte, NC-based Source Technologies is redefining the branch channel by helping banks transform their branches with automation, innovative technology and superior engineering. The company’s print solutions empower businesses to automate the secure printing of sensitive information and negotiable documents, and its ground-breaking transactional and interactive kiosks for self-service and retail applications enhance the self-service experience. Customers include 6 of the Top 10 US banks, 69 of the Fortune 100, and thousands of small and mid-sized companies. For more information, visit www.sourcetech.com, or follow them on Facebook, Twitter, and LinkedIn.