“Despite declining traffic, retail bank branches are still the #1driver of market share.”
The Financial Brand
The retail banking industry is a decade or more into their ‘branch of the future’ digital transformation era. This has been a distinct era of disruption for an industry that has operated for centuries in a retail brick and mortar model, serving their customers person-to-person. The era has been marked as a tumultuous time for many banks and credit union leaders, as many continue to be challenged to invest in optimum delivery channels for reaching a now mature digital consumer.
Throughout these disruptive industry changes, the retail branch continues to have staying power!