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The iPhone Effect - Credit Union Management

CHARLOTTE, N.C. – February 18, 2015 -- Check out Source Technologies' Skybox Blog for CUES' Credit Union Management, "The iPhone Effect". The blog highlights that in a high-tech world where consumers are constantly connected and rely on their smartphone devices, digital channel advancements are critical to meeting their needs, but that’s not all consumers are looking for. The physical branch, and in-branch personal experience remains an important element of banking for consumers, and continues to be the number one sales and member engagement channel. Despite the fact that some industry players have argued that the bank branch is dead in favor of mobile, studies have shown consumers still value human interaction when it comes to their finances. Credit Unions will have to take this into consideration and find the best way to service both those that are tech-savvy and those that need the human engagement element going forward.

About Source Technologies

Founded in 1986, Charlotte, NC-based Source Technologies is redefining the branch channel by helping banks transform their branches with automation, innovative technology and superior engineering. The company’s print solutions empower businesses to automate the secure printing of sensitive information and negotiable documents, and its ground-breaking transactional and interactive kiosks for self-service and retail applications enhance the self-service experience. Customers include six of the Top 10 US banks, 69 of the Fortune 100, and thousands of small and mid-sized companies. For more information, feel free to visit www.sourcetech.com or connect with them on FacebookTwitter and LinkedIn

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