“As we developed a business plan for our new line of thermal printers, it was obvious we would have to include a Partner Program that would boost a Partner’s revenue and market share, but also upholds our opinion that the success of our channel is imperative to the growth of our company,” said Shannon Gardner, Director of Marketing. “Joint marketing initiatives aren’t enough to make a program appealing these days, but a reliable product that initiates a truly distinctive approach to thermal printing, is. We’ve just introduced a new way of thinking when it comes to thermal printing. So, our Partner Program was designed to immerse the channel in our organization’s bold attitude of what was once good enough really isn’t anymore.”