Self-Service Credit Enrollment

In the fiercely competitive retail arena, many large retailers are now vying for a new type of market share - applications for private label or co-branded retail credit cards. New credit enrollments have become an enormous source of revenue for retailers, but also a strain on their retail operations. How do you capture this lucrative market, while also effectively servicing your entire customer base?

Retailers can streamline the enrollment process with Source Technologies' self-service credit application solution. Comprised of concourse CreditApp software and one of a full line of concourse transactional kiosks, the credit application solution eliminates the handwritten forms, faxing, and manual system entry associated with credit applications. The automation of this manual process encourages more applications by drastically reducing customer wait time and also provides customers with greater privacy and eliminates the potential embarrassment of a credit rejection.

concourse CreditApp is a user-friendly software application that auto-authenticates the applicant using a driver's license, gov't ID, etc., and, upon approval, issues a receipt containing new account number and approval code, or dispenses a fully embossed credit card on the concourse kiosk. It also allows full network management, real-time system monitoring, narrowcast digital advertising, and the ability to update software remotely.

This solution provides many benefits for both retailers and their customers:

• Improved utilization of both staff and retail space
• Cuts customer wait time and improves customer satisfaction
• Support of other information such as product details, promotions and other cross-selling opportunities
• Frees staff to take full advantage of customer contact – to sell, up-sell, build brand awareness, and educate
• Streamlines back-office approvals-fewer human errors and less manual processing
• Greater customer privacy-No need to share personal information with store employees
• Cuts new-account acquisition costs for retailer and card issuer
• Increases retail traffic and card usage when combined with concourse BillPay for in-store card payments
• Multi-lingual capabilities can drive greater sales and loyalty from the growing non-English-speaking segment of U.S. consumers.

When used together, concourse CreditApp and Source Technologies' transactional kiosks, retailers can provide their customers with a faster and more convenient method for acquiring a store credit card, resulting in what every retailer strives toward - an enhanced customer experience.

Self-Service Credit Enrollment: Highlights

• Store employees are able to focus on customer service and cross-sell and up-sell opportunities.
• Fully automates a time-consuming process by dispensing an embossed credit card
• Retailers increase operational efficiencies and drastically reduce new-account acquisition costs.